SEO Strategy 101: Search Engine Optimization is the main key that will ensure the success or failure of your business.


Having the best website and the best contents without knowing how to exploit the search engines are bringing you nowhere.


That is why you need to have your own experienced SEO consultant or if you don’t have money to hire a consultant, you need to have the knowledge of SEO or choose any simple SEO strategy you should follow.


By having this knowledge, you are going to make a lot from the internet and you can turn your business into your money machine.


What SEO Strategy You Should Follow?


There are a few simple SEO strategies out there that you should follow.


I am going to share the strategies with you in this article. The strategies are:


1 . On Page SEO Optimization


In order for you to optimize your website, there are a few things that you should know and understand.


One thing that you need to always remember is that you should not overdo any of it.


Overdoing is not good for the safety of your website. You might get penalized by Google if you are overdoing it.


You should not stuffed your page with too many keywords.


You should keep it as simple as you can and as minimum as possible.


2 . High-Quality Content


Why do you need a high-quality content? 


If you are keeping up with the latest trends in marketing, you will understand the importance of high-quality content. Content is anything such as:


  • Blog Posts
  • Industry Articles
  • Tutorials & How To Guides
  • Infographics
  • Videos
  • Podcasts


Content is the main attraction to both visitors and search engines.


A good quality content will make your visitors feel like they can trust you and they should come back to read more from you.


If they want others to get the benefits that they got from reading your content, they will share it somewhere on the internet.


It can be forums, social medias or in any comments anywhere.


Basically, this is one of the main reasons for people to love your websites.


By having more content, it is not only making visitors read more from your website but it also allows the search engine will put more of your website’s pages in the search index.


To create a high-quality content, it will cost you a great amount of money and time.


The money is used if you are going to hire writers and the time is needed if you are going to write it yourself as well as equipping yourself with the needed knowledge for you to create an engaging content.


3 . Link Building


Link building is also known as off-site optimization.


It is one of the most crucial steps in making your website to rank higher in the search engines.


The objective of your link building is to get other websites to link to yours so that it will make the search engines convinced that you deserve to be ranked higher on the search engines.


How do you get yourself being linked by others?


There are a few ways which are good and not so good ways.


  • Organic Links – these type of links are something that people choose by themselves to link something to you because they know that you are the best source for the certain information.


  • Whitehat – It refers to good quality link building.


  • Blackhat – It is more towards spammy linking and it is of the lowest quality of link building.


That is all for the simple SEO strategy that you should follow.


There are more actually but the others are not as simple as this and require a lot more technical stuff to be done.